DIGITAL ADVERTISING CAMPAIGN SPECIALIST

ANSIRA
Seattle, WA (Remote)
Nov 2022 - Apr 2023

  • Worked on INFINITI Tier 3 campaigns.

    • Monthly OTT/OTV updates and changes.

    • Regular meeting with team in Pune.

    • Monthly reports for deliver to individual dealerships.

  • Monitored and maintained Yahoo! Demand Side Platform (DSP) campaigns for targeted Toyota DMAs.

  • Created and schedule ~$250k budget in Q4 2022 with Search and Display for nationwide Chevy and Buick/GMC dealerships.

  • Worked with team to create a site for investigating CPC results regarding brand-new Subaru's tool.

DIGITAL ADVERTISING CAMPAIGN SPECIALIST

SINCRO, AN ANSIRA COMPANY
Seattle, WA (Remote)
Apr 2020 - Oct 2022

  • Managed Search and Display Tier 2 account for GM, Accounts including Chevrolet, Buick, GMC & Cadillac.

    • Tracked the requests and changes for individual "LMA" accounts within Salesforce.

    • Monthly budgets ranged from $1.5k to $250k. Budgets were agreed beginning of each calendar year.

  • Used programs subjected to trial runs with Video channel, including YouTube and Over-the-top (OTT) clips.

  • Worked with Yahoo! Demand Side Platform (DSP) to advertise Ansira’s marketing.

  • Regular coordination with third-party publishers for Display ads performance.

  • Organized budget requests, ensured performance completed and coordinated with the finance department.

DIGITAL ADVERTISING CAMPAIGN SPECIALIST

CDK GLOBAL
Seattle, WA
Mar 2016 - Apr 2020

  • Worked Network Tier 1 programs for Buick and GMC.

    • Yearly Conquest and Retention budgets ranged from $150k to $250k.

    • Yearly Dealer Intender budgets ranged from $2.5M to $3.5M.

  • Additionally focused on quarterly/short-term Chevrolet Tier 1 account to appease quick launch and results.

  • Maintained Search and Video accounts in Google and Bing Ads.

  • Created mirrored "OEM" accounts to supplement existed “LMA” accounts for GM dealerships. Built twin accounts to reside within Tier 2 house.

  • Successfully implemented DocuSign accounts to use with third-party partners and financial contracts.

  • Collaborated proposals to potentially increase budgets from clients.

  • Used Tableau to learn and coordinate data results. Present with necessary combination.

CAMPAIGN MANAGER

MARCHEX, INC
Seattle, WA
Nov 2010 - Oct 2014

  • Search-based ad/editorial creation & QA.

  • Landing page, proxy website and call tracking number creation & QA.

  • Resolve account inquiries, change requests and corrections for clients via Salesforce.

  • Create and lead White Glove initiative tasked with direct customer interaction on behalf of clients while constructing campaigns.

  • Communicate performance metrics and areas of opportunity directly with clients on high-spend Platinum accounts ($1k+ monthly budgets).

  • Manage performance and data reporting for reporting and internal quarterly goal tracking.

  • Winner of “Top Case Closer” award for YPConnect team in 2011.

CERTIFICATIONS

  • Google Ads Search Certification

  • Yahoo! DSP Certification

  • Skai Search Pro Certification

  • Marin Certified Search Specialist